Insights
Perspectives from the GrowthWrld room.
Articles, reports and field notes on marketing, applied AI and growth — from the founders, CMOs and operators we host every year in Marrakech.
AI Marketing Trends 2027: What Francophone Founders Need to Know
The AI shifts reshaping marketing in 2027 — from agentic campaigns to model-native creative — and what Francophone founders should do about them.
The Growth Marketing Playbook for Mediterranean Startups
A practical growth playbook for Mediterranean startups — channels, positioning, pricing and org design that actually work from Casablanca to Milan.
Why Marrakech Is Becoming the Mediterranean's Tech Event Capital
Why Marrakech is emerging as the natural gathering point for the Mediterranean tech ecosystem — infrastructure, timing, and the density of the room.
Applied AI for CMOs: A Practical 2027 Framework
A 2027 framework for CMOs to move from AI experimentation to compound advantage — org design, tooling, measurement, and where to start.
How to Measure ROI from a Marketing Conference
A practical guide to measuring the real ROI of attending a marketing conference — before you go, during, and in the 90 days after.